There’s a reason newspapers are falling out left and right. There’s a reason that my major (journalism) is currently filled with so much doom and gloom. There’s multiple reasons actually, and I’m sure that there are people who are way more qualified than I am who could explain them to you. But given the recent announcement from the New York Times to start charging for access to their website (under “certain conditions”), I’ve decided it’s time to voice my superbly pessimistic view of the dwindling industry that I have no desire to be a part of.
Before I start my rant, let me just say that I have great respect for the journalistic ability of the New York Times. There’s a reason they’re one of the most recognized newspapers in the world. I’m sure their staff is full of some of the top journalists, photographers, and editors in the nation. There’s no doubt in my mind about that.
Despite that, they’re clearly still struggling, just like all of the remaining papers. So why not charge for online access to their paper? They have to make money somehow right?
Something tells me that’s not  going to help. Why not? Because it’s the same thing they’ve been doing for the past 100 or so years. The current business model of newspapers – pay a subscription and in turn recieve a daily news source with stories and some photos – is terribly old fashion. And it should be; it’s been around long enough. There are fewer and fewer people every year who want to pay for that kind of service. And why should they? We all know we can just flick on the computer and get all of the same services free of charge.
So what exactly will this new model of charging for internet access change? Nothing. You pay a subscription, you get news and a few photos. Sound familiar? Of course, the news will be updated more often than once a day, and there will probably be a few more photos available for you to browse through in all of their htmled, 640×480 glory, maybe even a few “interactive resources”. Like polls. But in all reality, that’s just about it.
Maybe the newspaper diehards will subscribe to it, they’re the ones who are currently allowing the industry to limp along. But other than them, I’m not seeing a whole lot of potential income coming out of this. Example: Kelsey and Rachelle (Oh snap, call outs), you two don’t currently subscribe to the New York Times (that I’m aware of), but you’re congratulating them for finally trying to make some money. Will you two pay for that service? If two culturally in-tune, naturally curious journalism majors don’t think it’s worth their cashmoneyflow, what are the chances the rest of America will?
I tried to get more information about this drastic change the New York Times is making, but I wasn’t able to finish reading the article (because I don’t pay for a subscription). So did I immediately subscribe to the Wall Street Journal? No, I went to a different site that gave me the same news for free. Weird.
Why newspapers refuse to be creative, I have no idea. They have everything to lose (and nothing to gain) by simply throwing in digital versions of a business model that no longer works. Want more proof that they’re stuck in the past? Here we are, about to be invaded by the “media tablet” (I’m calling it now: January 27th, Apple, 10.1″ multitouch display, music, movies, games, internet, and a freaking sweet new way to read magazines), and this is the best that the New York Times can come up with (granted, it will probably be in color on the Apple tablet). “Let’s put our content on this”. Sports Illustrated sees the same device and is going to do something like this. “Let’s use this to revolutionize our content”. Done and done. Guess who I’m going to bet files for Chapter 13 first.
So that’s my rant. Maybe I’m wrong. Maybe the New York Times will make millions off this venture and save the face of newspaper. Doubtful.
Rollout.